AWS re:Invent Certification Lounge Themes

OVERVIEW

Every year, thousands of tech professionals go to Las Vegas to participate in re:Invent, AWS’s largest tech summit. Those who hold AWS Certifications are given unique merchandise themed for that year. Starting in 2017, I was tasked with creating a unique, cohesive theme to drive interest in AWS Training and Certification and create a lasting impression and create excitement for the program.

DELIVERABLES

Promotional Brochures
Postcards & Print Handouts
T-Shirt Designs
Merch & Swag Designs

Promotional Stickers
Event Posters & Signage
Motion Graphic Animations
Event Landing Page Design

CLIENT

Amazon Web Services Certification

DESIGN ROLES

Event Theme Branding
Concept Art & Prototyping
Print & Packaging Design
Signage & Banners
Apparel Design
Display Motion Graphics
Landing Page Integration

re:Invent 2017 - Retro Role-Playing Games

THE PITCH

The target demographic for AWS Certification is predominantly male, tech-savvy 25 to 40-year-olds who likely have nostalgia for classic console video games during their formative era. For this reason, I built a retro role-playing game video game design structure inspired from old SNES Final Fantasy games. Each certification corresponded to a unique RPG class and gamified under a quest structure within the official strategy guide. It remains as the highest customer engagement campaign AWS T&C has ever run to this day.

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aws-reinvent-9

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SNES Cover T-Shirt Design

Character Select T-Shirt Design

Grey Pixel Cascade T-Shirt Design

SNES Cover T-Shirt Design

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re:Invent Certification
"Strategy Guide" Catalog Design

re:Invent 2019 - Robot Mascot "TraCer"

THE PITCH

Two years later, I was once again asked to develop a theme for re:Invent. This time, however, I was limited to only one major asset or character design due to budget constraints. Because of this, I conceptualized a new mascot character and produced “TraCer” the Training and Certification robot for t-shirt, stickers, and digital usage at the Certification lounge. I made her modular, with alternate color schemes and various poses for a variety of use cases and to entice certification holders to collect every version.