TuSimple L4 Autonomous Trucking Brand

TuSimple is a autonomous driving technology company headquartered in San Diego developing commercial-ready, artificial intelligence driving solutions for long-haul heavy-duty freight trucks. As their senior graphic designer, I implemented a top-down marketing brand strategy and style guide with an integrated a dynamic design process to deliver on weekly marketing objectives. Over my tenure there, I executed over a dozen thematic marketing social media campaigns, project managed design agency relations, developed interactive website landing page interfaces, mapped print designs for technology conferences, and produced branded documentary video productions with motion graphics.